Singapore → Vietnam Market Entry

Expansion
engineered,
not guessed.

Nomad Lab is an AI-powered market entry lab helping Singapore companies build structured, repeatable systems to win in Vietnam — with up to 70% cost support through the MRA grant.

30+
Years collective
regional expertise
2 yrs
Founder on-ground
Da Nang
70%
MRA cost
support available
DNES
Gov. backed
Vietnam network
AI-first
Systems-driven
approach
90d
Avg. time to market launch
SG → VN
Focused corridor
4 pillars
Advisory · Compliance · Ops · AI
Scroll
Market Entry Strategy ·
AI-Powered Systems ·
MRA Grant Advisory ·
Vietnam On-Ground Execution ·
Sales & Marketing Automation ·
30+ Years Collective Expertise ·
Da Nang Operations Hub ·
Business Setup & Compliance ·
Market Entry Strategy ·
AI-Powered Systems ·
MRA Grant Advisory ·
Vietnam On-Ground Execution ·
Sales & Marketing Automation ·
30+ Years Collective Expertise ·
Da Nang Operations Hub ·
Business Setup & Compliance ·
01
Market Entry Strategy

We design structured market entry plans — where to play, how to win, and what systems to build. Not generic reports. Actionable intelligence specific to your business and the Vietnamese market.

02
AI-Powered Execution

We build AI marketing and sales systems that run lean and perform. From lead generation to conversion — automated, data-driven, and purpose-built for the Vietnamese digital landscape.

03
MRA Grant Leverage

We structure your engagement to maximise Singapore's MRA grant — covering 50–70% of eligible costs. You invest less, move faster, and retain more capital for execution.

04
On-Ground Operations

Through our Vietnam network — headquartered in Da Nang — we handle entity setup, compliance, local partnerships, and operational continuity. You expand without being there full-time.

We don't just help you apply.
We help you win.

Most MRA consultants stop at paperwork. They introduce vendors, file documents, and consider their job done. Nomad Lab stays in the field — designing systems, tracking traction, and iterating until your market entry works.

Tell us about your business
Others
Nomad Lab
Grant application
Yes
Yes
Market strategy
Rarely
Always
AI systems
Never
Core offering
On-ground execution
Vendor referral
Direct ownership
Post-launch support
None
Ongoing
Outcome focus
Compliance
Market traction
01
Discovery & Diagnosis

You fill in our AI intake form — it takes 5 minutes. Our system starts building your market intelligence brief immediately.

Day 1
02
Strategy & System Design

We design your go-to-market architecture — channels, positioning, sales motion, and AI systems. Built for your budget, structured for scale.

Week 1–2
03
MRA Grant Structuring

We structure and file your MRA grant application — aligned with your strategy, maximising eligible cost recovery from day one.

Parallel
04
Execution & Launch

Our Vietnam team handles entity setup, compliance, partnerships, and market activation. One point of contact. Full visibility.

Month 2–3
05
Track, Iterate, Win

We monitor market response, refine systems, and iterate strategy until you have real traction. We stay until it works.

Ongoing

The industries we help
enter and win in Vietnam.

Full case studies coming soon
Beauty & Wellness
K-Beauty & Wellness Brands

Singapore-based beauty companies tapping into Vietnam's fast-growing premium skincare and wellness market — digital-first, offline-second.

TikTok Shop + Shopee VN activation
Da Nang flagship concept store
Client case study loading
SaaS & Technology
B2B SaaS Platforms

Tech companies entering Vietnam's high-growth startup and SME sector — with localised onboarding, partner networks, and AI-driven lead generation.

Startup accelerator partnerships
AI-powered outbound systems
Client case study loading
F&B & Food Tech
Food & Beverage

F&B brands validating demand in Da Nang before scaling to HCMC — with MRA grant funding, compliance handling, and local distribution setup.

Market validation in Da Nang
Distribution network build
Client case study loading
See if we can help your industry Full use cases & case studies publishing soon
Vietnam — Tax, Customs & Compliance
C&A Tax Consultancy

Institutional-grade compliance and financial structuring for Vietnam market entry. Former senior officials from Vietnam's General Department of Taxation and Customs.

30+ years collective expertise
Singapore — Branding & MRA Advisory
Popper Asia × RMC

Enterprise-grade brand strategy, market positioning, and MRA grant advisory. Experience across P&G and Unilever-scale brand environments.

Brand strategy · Market positioning · MRA advisory
Vietnam Gov. Ecosystem
DNES

Da Nang Business Incubation Centre — Vietnam's government-backed innovation and startup network. Gives clients institutional access and local government relationships.

Gov. backed · Da Nang ecosystem access
70%

Singapore's Market Readiness Assistance grant covers up to 70% of eligible overseas expansion costs. Nomad Lab is structured to maximise your claim — from day one.

Market entry strategy — eligible for full cost support
Overseas market development — sales & marketing activities covered
Business setup — entity formation, legal, compliance costs
Up to S$100,000 in qualifying costs per new market
Singapore-registered SMEs — straightforward eligibility
We handle the application — structured alongside your strategy
The Proposal Experience

Your first deliverable is a
live strategy page, not a PDF.

Every client receives a custom, branded proposal page — a premium web experience that presents your Vietnam strategy, timeline, and MRA grant plan in one shareable URL. This is the first thing your decision-makers see. It should feel like a product, not a document.

nomad-lab.co/proposal/your-company
Vietnam Expansion Strategy for Your Company

Prepared by Nomad Lab · Confidential

70%
Grant coverage
90d
To launch
3
Phases
Month 1
Market research & positioning
Month 1–2
MRA grant application & approval
Month 2
Vietnam entity setup via C&A
Month 3
AI marketing systems activated
Month 3+
Launch, iterate, track traction

Built on AI.
Run by humans
who know Vietnam.

Our OS doesn't just generate reports — it builds a living intelligence brief on your market, your competitors, and your opportunity. The AI does the research. We do the judgment calls.

Start your market brief
01
AI intake → instant brief — your market intelligence starts building the moment you complete the intake form
02
Custom proposal page — not a PDF, a live strategy document at your own URL, updated in real time
03
Vietnam market data — sector analysis, competitor mapping, and channel recommendations built for your category
04
MRA grant calculator — understand your eligible costs and grant coverage before committing to anything
05
Execution pipeline — every engagement tracked end-to-end, from intake to launch, with full visibility

Ready to enter Vietnam
with certainty?

Tell us about your business and our AI consultant will start building your market intelligence brief — free, no obligation.

30+ years collective expertise
2 years on-ground Da Nang
DNES government network
No commitment required